Wanna be an Activist? Public Relations is the Way

Course Description

Lead Social Change using Public Relations.

If you loved the 'Me to We' movement or Greta Thunberg's courageous PR battle -then this course is yours! How to make real social change in the world -the kind that you want to see!
Bring Capitalism to its Knees -using their own methods.
Take this mini course and learn hands on what happens behind the scenes and how to do it as a youth… In this Public Relations mini course, you will learn fast how advertising and public perception and even ’spin' can make positive social changes happen in the world, it can raise money for needed cures and make corporations accountable to the harm they do. Using the same techniques as used in negative public relations - students in groups will choose a cause they care about and design a plan to help make change happen -they will see it through in a week: research, key messages, media and social uprising along with learning how to pitch and hone some early presentation and networking skills.. They will learn how to make a social impact immediately. Dive into how stakeholder research generates the same buying powers to help sell ideas along with products alike: Red Bull, Cancer Research and iPhones. Students will learn public speaking and pitch their case to journalists and policy makers (and parents), skills to apply right away to be a youth rep on Boards of charities, advise causes and raise much needed awareness and funds that matters to them. Students who have taken this mini course have gone on to the Mayors Council, started their own charity, invited into the Prime Minister’s Youth Advisory Council and become Youth Directors on charitable boards and student councils.

Students enrolled in the Journalism School at Carleton University have the opportunity to look at what lies behind the scenes in a public relations campaign to change attitudes, win an election, sell consumer products and create positive change in the world. The world of public relations affects perceptions and once a student understands how and why it happens they can then choose to use it to do good?

This mini course helps the critical thinker become a do’er -to work behind the scenes and make social change and cause marketing works. Students at the end of this course become community leaders that lead the change they want to see.